Today I will share with you one of the key strategies that allowed me to be able to sell 50 homes my first full year in the business and has also been a key contributing factor to my continued growth today. I was reminded of this strategy recently as I sat down with an agent I was interviewing. One of the common questions I ask during the interview process is “where are you getting your business from?” In other words…what sources of business are you pursuing? This particular agent I was interviewing was selling about 10-12 homes per year and she gave me what I would consider to be a very typical response….
We all know that real estate is a fiercely competitive business. Even as I am projecting to sell over 300 homes this year, I still find myself motivated at times by an intense desire to stay ahead of the competition. The truth is, at times, I am afraid that if I let up on the gas I will be passed up by the other agents in my market. As believers, we are called to live in faith and never to fear. We can’t ignore the fact that our competition is out there and they are getting stronger every day. But how do we respond? How should we, as Christians, respond to our competition? I believe today’s post will help you start to tackle that question.