My goal today is to help you better understand how a buying principle that you have all heard of can have an impact on your ability to teach your clients the fundamentals of pricing, take better priced listings, and secure price reductions! I have found that having a solid understanding of how buyers make decisions to purchase has had a dramatic impact on my ability to sell more homes.
The principle I am going to be talking about today is comparison shopping. The comparison shopping buyer has a certain amount of money they want to spend and they are comparing products or services to see where they will find the most value for that money. There are two fundamental ways we can create value and give the buyer a reason to purchase…
Do you experience conflict with your spouse regarding the delicate balance between the amount of time spent working and the amount of time spent with the family? Do you feel like you and your spouse just aren’t “on the same page” when it comes to how much time you are spending at work and the commitment required to run a successful business? I’m going to share with you three simple steps Tiffany and I took at the beginning of my real estate career that had huge impacts on our relationship and our unity at home.
I wanted to give you something this week that will generate immediate revenue into your business with zero out of pocket costs (less than a hundred bucks in the example I will use). You won’t need to generate any more leads and you will make more money with the clients you already have! I think sometimes we get so focused on generating more clients that we totally lose focus on the other side of the equation: how we can generate more revenue per existing client.
Every year there is a list published by Forbes Magazine of the 400 wealthiest Americans—“The FORBES 400”. Consider this astounding fact for a second. The Jews represent less than 3% of the U.S population. HOWEVER, each year they are estimated to make up between 20-50% of the people featured on the Forbes 400. WOW!! Did you read that? Their should only be 5- 10 Jews on that list but somehow there are 80-100+ consistently. How have the Jews accomplished this? What is it that the Jews know about making money and building wealth that you and I don’t? That’s what I would like to discuss today.